Republican presidential candidate and former Massachusetts Gov. Mitt Romney boards his campaign charter plane in Kansas City, Mo., after a refueling as he travels to Los Angeles, Sunday, Sept. 16, 2012.
Charles Dharapak, Associated Press
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WASHINGTON — Republican presidential candidate Mitt Romney is reshaping his message from an all-economic pitch to an all-out challenge to what he argues is a failed status quo, aides said, taking a risk with barely 50 days to go in the campaign.
A top Romney adviser confirmed that former Republican National Committee Chairman Ed Gillespie will have an elevated role in shaping the campaign message for the GOP nominee and that it will focus more tightly on a change-versus-status-quo strategy.
The point, the aide said, is that if voters find all aspects of the status quo, including economic and foreign policy, acceptable, they should vote for Obama. But if they are fed up with what Romney argues is failure across the board by Obama, they will turn to Romney.
The aide spoke on the condition of anonymity because the shift in message, and the elevation of Gillespie as its chief developer, had not yet been announced.
With momentum currently on President Barack Obama's side, Romney sought Monday to explain to voters more clearly what he would do as president, as he looked to right his struggling campaign and ease worries in Republican circles about its state seven weeks before Election Day.
He planned to do so in new television ads, while he prepared to address a Hispanic business group in Los Angeles.
"My plan is to help the middle class," the Republican nominee says in a new TV ad in which he promises to cut the deficit, balance the budget, reduce spending and help small business. Also, he adds: "We'll add 12 million new jobs in four years."
It was one of two new commercials he was launching in the most competitive states — the other assails Obama as bad for middle-class families — while also re-focusing his campaign appearances on his previously released five-point economic plan and starting a new effort to try to narrow Obama's advantage with Hispanic voters.
In addition, Romney was preparing to make a series of speeches aimed at offering voters a more concrete outline of his plans for the country and he's spending a significant amount of time preparing for next months' series of debates, mindful that the face-to-face meetings may be his last best hope of overtaking Obama.
17 Sep, 2012
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Source: http://www.deseretnews.com/article/765604729/Mitt-Romney-looks-to-shift-direction-of-race.html
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